The global market for lipstick was valued at USD 9.2 billion in 2023, and it is forecasted to reach USD 14.2 billion in 2032. The market will grow at a rate of 4.8% during this time. These figures reveal a sustainable growth rate during the said period and show a huge potential in the lipstick market, implying that brands will have to constantly improve to stay ahead. Moreover, the rise of lipstick-specific startups has made the market more competitive. One way brands can engage buyers and boost sales is by using custom lipstick boxes Wholesale.
These boxes are bespoke housing for lipsticks, designed to capture a buyer’s interests by building a connection. This guide explains how you can design perfect custom lipstick boxes to wow people. The focus of this guide is on startups and small brands.
8 Tips Startups Can Use to Increase Sales with Custom Lipstick Boxes
1. Target Market Research
The lipstick industry is highly target market specific. There are lipsticks for different age groups, races, and geographic regions. There are women who wear lipstick daily; some apply it weekly, and some do so twice a month. The color and shade preferences also change across age groups, professions, and geographic regions. Brands selling lipsticks must conduct in-depth research on their target market and make packaging highly relevant to the particular segment. When buyers see a box as per their personality and preferences, they’ll be more inclined to check out the lipstick compared to a dull box with no attractive vibe.
2. Images and Artwork
How the box appears also plays a vital role in making your brand famous. The images and artwork must also be relevant to your target market. For example, if you are selling lipstick to teenagers, the box must have a funky and playful outlook. Lipsticks targeted at working women can have boxes with a professional outlook. Another excellent idea is to go with minimalistic designs that portray a positive image among buyers. Many brands use the shades on the box to show the actual lipstick color. Some brands go with animated images. You can also add artwork that shows female power.
Moreover, if you are going for celebrity endorsements, having a picture of the celebrity on the box is also an excellent idea to attract the particular celebrity’s followers.
3. Fonts and Colors
Along with the images and artwork, a relevant font design increases the box’s appeal. The typography on the box must be readable and deliver your brand’s message effectively. The options in this department are endless. You can go for custom fonts or convert a handmade design into a digital one.
Similarly, colors are also a key sales driver when it comes to lipsticks. The best option is to choose colors that match your brand’s values and target market. The common colors used on lipstick boxes are red, yellow, pink, maroon, blue, and white. The red shades show passion and love, while the blue shades exude a calm and sober look to the box.
4. Innovative Features
Since startups and smaller brands don’t have high brand recognition, they have to come up with unique and innovative ideas to go viral and get noticed. Custom lipstick boxes allow brands to do this. One idea in this realm includes having a see-through window that allows shoppers to see the actual product. Another innovative idea is putting QR codes on boxes that take buyers to your social media handles or website, where you can inform them about your product and its features. It leads to customer engagement and helps brands deliver a rich shopping experience.
5. Information
Recent trends in lipstick buying behavior have proven that buyers equally focus on information on the box as well as the color and shade of the lipstick. Custom lipstick boxes are a golden chance to grab such conscious buyers. You can include information like ingredients, sourcing methods, and expiration dates. Moreover, if you are targeting Muslims or Jews, you can mention that the lipstick is made using Halal or Kosher ingredients. These small additions matter a lot to buyers. Brands can use this to create trust among buyers, which can create positive word-of-mouth and increase sales via referrals.
6. Brand Awareness
Lipstick is not a one-time purchase. Almost all women who use lipstick have a large assortment of different shades, colors, and types. Hence, it is vital to make sure that your brand’s name sits in the subconscious of the buyers to encourage repeated buying. One way startups and small businesses can do this is by having their brand’s name, logo, tagline, colors, and shades on the box.
7. Materials
Lipsticks are delicate cosmetic items that require maximum protection. Custom lipstick boxes can help you ensure that your products stay safe during long-distance shipping and shelf displays. The different options brands can choose from are cardboard, Kraft, and corrugated stock. Boxes made from Kraft and corrugated stock are great for long-distance shipping. Brands can also opt for inserts and cushions to give maximum protection to the lipsticks inside.
8. Finishing Options
An excellent finish will enhance the visual appeal of your custom lipstick boxes. The different options include UV spotting, embossing, debossing, and gold or silver foiling. Brands often use 2-3 techniques on one box to give the box a wow factor.
Final Words
The above tips provide ample guidance for lipstick startups that are looking to create a brand image, build a loyal customer base, and boost sales via lipstick boxes. Moreover, these boxes also keep the contents inside safe and protected during shelf display and shipping.
If you are looking to utilize the magic of custom lipstick boxes to your advantage, contact CPP Boxes right now. At CPP Boxes, we offer free design support for all small brands and startups, along with free shipping. We have helped countless brands revamp their packaging and would love to do the same for you.
Syeda Mishal, an author of 70+ websites across multiple niches, welcomes collaboration opportunities. For guest posts, contact her to leverage her extensive expertise and reach a diverse audience.
