The Rise of Rare Cannabinoids: How CBDV Adds Value to Wellness SKUs
As the global cannabinoid market continues to mature, formulators and manufacturers are beginning to look beyond the mainstream. Cannabidiol (CBD) and tetrahydrocannabinol (THC) may dominate the headlines, but rare cannabinoids are quietly reshaping the innovation landscape—offering unique functional benefits and new product differentiation opportunities. One standout compound in this emerging wave is cannabidivarin (CBDV). Though structurally similar to CBD, CBDV exhibits distinct characteristics that make it increasingly attractive to wellness brands developing products for neurological, cognitive, and metabolic support. In this article, we’ll explore why rare cannabinoids like CBDV are on the rise, how they’re being used in product development, … Read more